Your code ships fast.
Your brand should too.
Iris creates complete brand identities for indie developers in minutes—with the strategic thinking that makes agencies charge $40k.
You can build an app in a weekend.
Why does branding take weeks?
Logo slot machines
AI tools that shuffle the same 500 icons. Your 'unique' logo appears on 3 other sites.
Subscription traps
Pay $96/year to access files you already bought. 'Simple pricing' that becomes $800.
Zero strategy
Tools that ask 'What's your business name?' then generate. No positioning. No thinking.
"I'm a decent programmer but not a graphic artist. I just want something that doesn't look scammy."
Brand intelligence, not just generation.
Most AI brand tools paste your input into ChatGPT. Iris is built on real design intelligence.
RAG Intelligence Library
1,200+ curated case studies from COLLINS, Pentagram, DesignStudio.
Deep Web Research
Real-time competitor analysis, design trends, positioning gaps.
Strategic Discovery
The intake process agencies charge $40k for. 15 minutes.
Uniqueness Verification
We check against 800k+ marks before you download.
Developer-Ready Exports
Tailwind config, CSS variables, JSON tokens.
Production-Ready DNA
Complete brand system with documented rationale.
Works with your stack
Start Building Your Brand
Tell us about your project and we'll create your complete brand identity
Built for builders who ship fast.
- → You've shipped an app with Cursor, Bolt, or v0
- → Your product works great but looks 'AI-generated'
- → You need a brand system, not just a logo
- → You want to understand why design choices matter
- → You're pre-revenue or bootstrapped
- — Fortune 500 rebrand committees
- — Agencies billing hourly for 6-week projects
- — People who just want a quick logo file
- — Brands that need physical/print-first design
Your Complete Brand DNA
Not just colors and fonts. A complete strategic foundation with documented rationale.
Strategic Color Selection
Positioned in purple whitespace between competitors. Archetype-aligned with optimal zone targeting.
Strategic Color Selection
CREATOR archetype suggests hues between 240°-300° — Creative expression, innovation, artistic vision.
Optimal overlap found at 255°-275° (20° zone). Selected 262° for maximum differentiation.
Typography Strategy
Personality-mapped typography positioning relative to competitors and archetype zones.
Aa Bb Cc
The quick brown fox jumps over the lazy dog.
Georgia serif establishes intellectual authority (SAGE influence). System sans ensures accessibility. Positioned in the Modern-Serious quadrant with creative flexibility.
Logo Concept Pipeline
From strategic concepts through logo types to AI-generated final logos.
Production-Ready Tokens
Export to Tailwind, CSS variables, or JSON. Copy-paste directly into your codebase.
// tailwind.config.jstheme: { colors: { primary: '#8B5CF6', accent: '#D4A84B', background: '#09090B', surface: '#0F0F12', text: '#FAFAFA', }, fontFamily: { heading: ['Georgia', 'serif'], body: ['system-ui', 'sans-serif'], },}Motion Language
Consistent animation system that reinforces brand personality through micro-interactions.
300ms
spring-out
Spring-like easing (cubic-bezier(0.16, 1, 0.3, 1)) creates responsive, organic interactions.
From Iris to your codebase in seconds.
Complete Discovery
Answer strategic questions
Review Brand DNA
Get complete brand system
Export Tokens
Download Tailwind config
Ship Branded UI
Paste into your codebase
Not all brand tools are equal.
Before you use Tailor Brands
Tailor Brands has a BBB "F" rating. Users report being charged $800+ when expecting $249.
15 Minutes to Your Brand
Trusted by builders who ship.
"I spent 3 months avoiding branding. Iris asked the right questions and I had a complete brand system in 20 minutes."
Start Free. Pay When You're Ready.
Explore your brand strategy risk-free. Only pay when you want to unlock your complete Brand DNA.
Early access pricing ends soon.
Lock in $9/project before it goes to $49.
No credit card required to start
$5,000–$40,000 agency pricing vs $9 early access
Common questions
Stop shipping products that look like everyone else's.
Create a brand that's as distinctive as your code.
No credit card required
© 2026 Iris. Brand intelligence for builders.